Tuesday, December 20, 2011

Passion Built Into Every Drop

A few days ago I found this photo put on my car with a short note inscribed on the back ...











(The note reads: Hope you enjoy your FIAT 500 as much as I did all those years ago!! - August 1963)

It was left by one of my neighbors ... which neighbor of mine I don't know.
Clearly he (or she) had taken the time to hunt down a black and white family photo, scan it, print out a copy, and hand write me a note and quietly leave it on the hood of my car in the morning before the sun came up.

A delightful surprise to say the least and it pointed something out to me ... something I had intellectually understood all along but didn't quite grasp until the photo was placed on the hood of my car.

The FIAT brand is a brand many are passionate about.

Many.

Even years after they have owned or driven a FIAT. (see For many it has been their attention to detail and going the extra mile to find out what's on the drivers mind and cater to those needs that has differentiated them.

This is part of what FIAT is about.

It's this attention to detail and design and consideration for the consumer's tastes that make it stand out, that make people "ooh" and "ahhh" whenever they see one on the road, that make people leave photos of their vintage fiat on a new one such as my own (www.facebook.com/criswellfiat) or maybe one day one of your own!

Saluti Cordiale;

Tony Goicochea - FIAT Specialist
Criswell FIAT of Gaithersburg